FeaturedSun Care
Skin1004 · Madagascar Centella Hyalu-Cica Water-Fit Sun Serum · 50 ml
€15.99
1000+ happy faces 4.9
Magdalena just boughtMadagascar Centella Hyalu-Cica First Ampoule· 2m ago
Glow you can feel.
Korean skincare, curated.
Toners that hydrate. Serums that work. Moisturizers that feel like a hug. Hand-picked rituals from Seoul - delivered to your bathroom shelf.
"My skin has never felt better."
- Maria G.
NiacinamideSnail MucinCica
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Clean, cruelty-free formulas✦
100% authentic K-beauty✦
Rated 4.9 by 1000+ customers✦
Curator's edit
Bestsellers, hand-picked.
Featured
−10%Cleansing Oil
Skin1004 · Madagascar Centella Light Cleansing Oil · 200 ml
€18.99€20.99
−8%Serums
Anua · Azelaic Acid 10 Hyaluron Redness Soothing Serum · 30 ml
€21.49€23.29
FeaturedSerums
Anua · Niacinamide 10% + TXA 4% Dark Spot · 30 ml
€20.49
−5%Serums
Anua · PDRN Hyaluronic Acid Capsule 100 · 30 ml
€23.69€24.99
−12%Toners
Anua · Rice 70 Glow Milky Toner · 250 ml
€23.19€26.29
−6%Cleansing Oil
Anua · Heartleaf Pore Control Cleansing Oil · 200 ml
€18.89€20.19
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Find what your skin is asking for.
Soko by the numbers
Small rituals, real results.
No marketing promises. The numbers come from customers and their skin.
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Customers across Bulgaria have built their ritual with us.
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Feel the difference in 14 days
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From Seoul to your door
Skin quiz
Not sure where to start?
Answer 5 quick questions and we'll match you a ready 3-step routine made for your skin.
5 questions · 2 minutes · free
The 10-step ritual, simplified
Four steps to your best skin.
We've distilled the famous Korean 10-step into something you'll actually do every night.
01
Cleanse
Start with an oil, finish with a gentle gel. Clean skin, ready for the next steps.
02
Treat
Toner. Essence. Serum. Layer thin, layer warm, layer slow.
03
Protect
Lock in hydration with a featherlight moisturizer, and always follow with SPF during the day.
04
Restore
Sleep mask, sheet mask, or just water. Let it work overnight.
"Skincare isn't a chore. It's a daily ritual."
- The Soko ritual
Our promise
K-beauty without the noise.
We travel the alleys of Seongsu and Hongdae to source what actually works. Every formula is dermatologist-tested, every ingredient earned its place - no fluff, no filler.
Read our storyWhat our customers say
“Black bean toner cleared my pores in two months. Didn't believe before trying.”
Ivayla Yordanova
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