About Soko

Less guesswork. Easier choices for your skin.

We created Soko in Bulgaria to make choosing Korean skincare easier. We select products one by one and explain clearly what they do, which skin types they suit, and how to use them.

The story

Our story starts here, in Bulgaria.

When we started looking for Korean skincare for ourselves, the choice was overwhelming and clear information in Bulgarian was hard to find. One product promised glow, another hydration, and a third promised everything at once. But it was rarely clear which product suited which skin type or how it fit into everyday life.

That is how Soko began. We wanted to create a Bulgarian store where you don't need to know every ingredient or follow a ten-step routine. So we offer a smaller selection and explain in plain language what each product does and who it is for.

We believe good skincare shouldn't be complicated. It should fit your skin, your schedule, and your budget. That is still the idea behind Soko today.

What drives us forward

Four rules we don't break.

We look at the full formula

We don't rely on labels like "clean" or "natural". We review the ingredients, what the product is designed to do, and which skin types it suits before adding it to our selection.

Realistic expectations

We review the available information about each formula and its testing, but we know every skin reacts differently. We explain what you can reasonably expect without presenting skincare as a medical solution.

Verified sourcing

We work with trusted suppliers and keep track of where the products we sell come from. That way, you know what you're buying and receive it in its original, sealed packaging.

We're here after your order, too

If you're unsure how to use a product or add it to your routine, you can contact us. We'll help with clear guidance without steering you toward products you don't need.

Curation

Out of 1,000 products, we select 71.

We review products with different formulas and purposes, but only add those that meet our standards for ingredients, quality, and a useful place in an everyday routine.

of the products reviewed are currently part of the Soko selection

Start the ritual

Start with what your skin needs.

Browse the selection and choose products based on your skin type, concerns, and daily routine.

Browse products